The impact of Artificial Intelligence (AI) in various industries is undeniable, and one area where it has made a significant difference is in language services. In particular, Neural Machine Translation (NMT) AI has become increasingly popular among businesses looking to streamline their language needs.
Additionally, Conversational AI vendors have emerged, claiming to support multilingual interactions by using NMT AI. This can be a game-changer for businesses seeking to reduce their costs.
We believe it is crucial to discuss the capabilities of these technologies and how they can benefit your business.
Let’s talk about content-based interactions first.
If you’re driving a digital-first agenda, then employing these capabilities across customer operations is a must considering that one in three Australians communicate in a language other than English.
What is NMT AI?
Neural Machine Translation AI (NMT AI) is an artificial intelligence technology that employs advanced machine learning techniques to automatically translate text from one language to another. NMT AI systems are developed to imitate how humans comprehend and generate language, resulting in more precise and fluent translations.
What is Conversational AI?
Conversational AI refers to the use of AI-powered chatbots or virtual assistants that engage in text-based conversations with users. Conversational NMT AI is typically used in customer support, language learning, and other interactive text-based applications. This kind of technology helps to understand user queries, provide responses, and even carry out tasks.
What about real-time speech translations and interpreting? Can this technology deliver accurate results?
Although real-time speech translation has shown promising results, it still faces challenges. Complex sentence structures, ambiguous or context-dependent expressions, and speech recognition errors can introduce inaccuracies in the translations and in turn, the voice output. We know there are applications out there today that claim to support this, but the intended use case is for basic conversations with family and friends. It is not intended to be used for commercial purposes and rightly so. Most importantly, there are limitations in the number of languages supported.
The significance of the human touch should not be underestimated.
Although AI technology will undoubtedly continue to transform language services, it is crucial to acknowledge that it cannot entirely replace human expertise. Language nuances, cultural context, and complex translations often require the skills of human translators and interpreters. Human involvement ensures accuracy, cultural sensitivity, and the ability to adapt to specific requirements.
The human touch is irreplaceable.
So, if you are dedicated to enhancing the customer experience for migrant clients and expanding your market share in this segment, it is essential to incorporate language services across all channels.
More importantly, to set your business up for future success, it is crucial to partner with a vendor who has a deep understanding of these new and emerging technologies.